Overview
Kuvi undertook the challenge of upgrading a well-established Magento 2 e-commerce platform for an industrial equipment store in Chile. The objective was to modernize the user experience, streamline navigation, and introduce new features that would optimize bulk order management and quoting. By leveraging the capabilities of Magento 2, Kuvi enhanced the platform to meet the evolving needs of both B2B and B2C customers in the Chilean market.
Project Details
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Founded
1915
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Industry
Industrial Equipment and E-commerce in Chile
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Scope
Advanced product categorization, streamlined navigation, bulk quoting system, mobile-first UI/UX redesign, and backend optimization
challenges
01. Complex Navigation Structure
The Magento 2 platform needed significant improvements to its navigation system to accommodate the extensive product catalog and ensure customers could easily locate items.
02. Unclear Product Categorization
Inefficient category organization led to confusion among users and hindered their ability to quickly find relevant products.
03. Limited Bulk Quoting Functionality
The platform’s quoting system was difficult to use, discouraging customers from leveraging it for bulk order requests.
solution delivered
Kuvi optimized the Magento 2 e-commerce platform for industrial equipment in Chile by restructuring the navigation and category system, ensuring an intuitive user experience. A custom bulk quoting feature was developed for B2B clients, streamlining large-order quote requests.
01. Enhanced Navigation and Categorization
- Kuvi revamped the navigation system, improving the layout and organization of product categories on Magento 2.
- Clear, intuitive category labels enabled users to quickly find what they needed.
02. Advanced Quotation System
- Kuvi integrated a streamlined bulk quoting feature into Magento 2, allowing users to easily request quotes directly from product pages.
- Automated processes in the Magento 2 backend simplified the management of quotes for sales teams.
03. Mobile-First UI/UX Redesign
- Kuvi implemented a mobile-first design system, ensuring an optimal shopping experience across all devices.
- A cohesive design system was introduced, featuring branded buttons, typography, grids, and icons, tailored for the Magento 2 platform.
04. Performance Optimization
- Kuvi fine-tuned the Magento 2 backend to handle high traffic volumes and a large product inventory, maintaining fast load times and smooth functionality.
impact
25%
Increase in User Engagement
40%
Growth in Bulk Quote Requests
30%
Reduction in Search Time
Market Opportunity
The industrial equipment sector in Chile is rapidly growing, with increasing demand for efficient, scalable e-commerce solutions. By optimizing the existing Magento 2 platform, Kuvi capitalized on the opportunity to position the store as a leader in the local market. The project addressed critical gaps in user experience, enabling the business to better serve its target audience and compete effectively in the industrial e-commerce landscape.
