
Overview
At Kuvi, we empower emerging brands to grow and scale with innovative digital solutions. This case study showcases how Shopify Headless Astro development with Hydrogen enabled Raíces Communications, a rising telecommunications provider in Valle del Cauca, Colombia, to create a high-performing e-commerce platform that caters to residential and business users.
By leveraging Shopify Headless Astro, Kuvi delivered a seamless, fast-loading, and user-centric platform designed to meet the growing needs of Raíces Communications as they expand their services in the region.
Project Details
-
Founded
2013
-
Industry
Residential and business users seeking internet and telephony solutions in Valle del Cauca.
-
Scope
Shopify Headless Astro Development
challenges
01. Brand Positioning in a Competitive Market
Creating a distinct digital identity to establish trust and credibility in a competitive telecommunications landscape.
02. User Experience for Emerging Markets
Designing a platform that simplifies service selection for a diverse audience, including first-time users.
03. Scalability for Regional Expansion
Developing an infrastructure capable of supporting Raíces Communications’ ambitious growth goals.
04. SEO for Local Visibility
Optimizing the platform to rank for localized keywords like “affordable internet services in Valle del Cauca” and “business telephony solutions in Colombia.”

solution delivered
The client approached Kuvi with a vision to expand their reach across Valle del Cauca. They needed a platform that not only offered services but also educated and engaged users. Using Shopify Headless Astro development with Hydrogen, Kuvi crafted a solution that aligned with their goals and set a strong foundation for their digital growth.

01. Shopify Headless Astro Development with Hydrogen
- Kuvi leveraged Shopify Headless Astro Development with Hydrogen to create a fast, scalable, and high-performing platform. This ensured seamless navigation, improved load times, and better user retention.
- Dynamic filtering tools were integrated by Kuvi, enabling users to easily explore and compare internet and telephony plans.

02. User-Centric Design Powered
- Kuvi designed a mobile-first platform tailored to the needs of an audience heavily reliant on mobile devices in Valle del Cauca.
- Kuvi developed intuitive pages with engaging visuals and detailed product information, simplifying decision-making for users.

03. Robust SEO Integration
- Kuvi optimized for high-impact keywords like "Shopify Headless Astro Development with Hydrogen", driving relevant regional traffic.
- SEO enhancements, including keyword-rich metadata and structured content, boosted discoverability and traffic.

04. API Integrations and Backend Scalability
- Kuvi implemented API integrations and scalable backend architecture to handle growing operations efficiently.
- Shopify Headless Astro ensured a robust foundation for Raíces Communications’ continued expansion.
journey with Us
01. Discovery
5 Days
Stakeholder Interviews, SEO Strategy &
02. Design
10 Days
Wireframes and Prototypes & Design System
03. Develop
20 Days
Shopify Headless Astro with Hydrogen Implementation & Integrated scalable Backend Systems
04. Delivery
7 Days
Quality Assurance & Training and Support
impact
45%
Enhanced Local Presence
50%
Increase in Subscriptions
75%
Faster Load Times

Market Opportunity
The telecommunications sector in Colombia’s Valle del Cauca is ripe for growth, with increasing demand for affordable and reliable internet and telephony services.
- Emerging Brand Advantage: Kuvi’s expertise in Shopify Headless Astro development with Hydrogen enabled Raíces Communications to establish a strong foothold in the local market.
- Localized Solutions: A mobile-first design and SEO strategy targeted specifically to regional needs enhanced customer trust and engagement.
- Future-Proof Technology: The headless architecture ensures scalability as Raíces Communications expands its services.